food & drink

Let's drink Pocari Sweat

Recording podcasts and drinking a Japanese sports drink at 11 pm on a Tuesday evening

Adam Cecil

Adam Cecil

— 2 min read
Let's drink Pocari Sweat

Back in August, I saw a tweet from Marko Jukic extolling the virtues of a Japanese sports drink called Pocari Sweat.

@mmjukic on Twitter: "I don't know how they do it, but you can add inventing the perfect sports drink to the list of Japan's accomplishments. Uncanny. Tastes like how water tastes in a dream."

Naturally, my interest was piqued. Sports drink. Japan. Dream water. How could I not try this?

Join me on the Night Water podcast as I tell you the origin story of Pocari Sweat, run through some of my favorite Pocari Sweat commercials, and taste Pocari Sweat LIVE on a pre-recorded podcast.

Listen to Night Water:

Apple Podcasts | Spotify | YouTube | Overcast | RSS | more apps

You can also follow along with an accessible transcript.

Want some more in-depth reading about the rise of Pocari Sweat? Check out Emiko Jozuka’s article for CNN and Julian Ryall’s article for South China Morning Post—their reporting provided the bones of my material on Pocari Sweat's origin story.

If you do nothing else, at least make sure you watch my favorite Pocari Sweat commercial, this high fantasy Cindy Crawford number from 1986:

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